1. Why reactivation?
Reactivation is part of the ecological trend in modern fashion. I remember the days when shopping was not done for entertainment and a way to spend free time, but a need to stock up on missing items, including clothes.
The process of buying new pieces of clothing that were not cheap and as readily available as they are today was well thought out. In large families like mine, the clothes that were the most expensive – such as coats or jackets – were bought only for the oldest children. The younger one had to wear clothes after their siblings, so they were resized to fit them and re-designed to make them more attractive. The collection of unique clothes ” Reactivation” is such a way to resume the functionality of no longer worn clothes and fabrics.
2. Ecology and ethics in fashion – definitions.
“An ecological attitude means the attitude of a man to life, to a particular sphere of events; it is a response, an attitude towards true reality or value, as well as towards people and the environment… it is a positive attitude to events, which are dealt with by the broadly understood ecology, combined with an aesthetic attitude, that is, responding to beauty in reality and art. So, it’s a special case of synergy: when someone who is sensitive to beauty simultaneously reacts to the environment, their surroundings, especially nature.” (1. “Feast of spring, eco-aesthetics – science of the beauty of nature”, Maria Gołaszewska, ed. TAiWPN UNIVERSITAS, Kraków 2000).
Unfortunately, in the age of globalization in which modern developed Western societies have found themselves in, the ecological attitude is often replaced by consumerism,which has caused many clothing companies to want to increase the value of their shares and be competitive and started using the so-called shipping. “Shipping is a word associated with global production. In addition to ordinary maritime transport, it means an economic solution of eliminating local production and moving it to another, cheaper place, usually to remote geographical areas, often situated in the developing countries.” (2. “Aesthetics in fashion in the clothing industry”, Magdalena Płonka, ed. MSKPU, Warsaw 2013).
Since the modern clothing industry wants to sell as many clothes as possible, it abandons the quality of fabrics, replaces qualified personnel for human exploitation, uses inhumane treatment of livestock and environmental degradation. There are more and more people supporting ecology and ethics in fashion. Consumerism is opposed by a movement called – slow fashion, based on three elements: Reduce, Reuse and Recycle (3R principle). The “Reactivation” collection is primarily based on an element called Reuse – rework, but on a wider scale also derives from other elements, namely Reduce – buy less, more consciously and Recycle – process by investing in textiles that are biodegradable or recyclable.
Beata Bojda is a dress and makeup stylist, fashion designer. She graduated in design from the Art and Design Academy in Łódź (2018).
Her make-up work is printed in magazines such as” Make up Trends” or LNE, which in 2016 awarded her the title of Beauty Industry Icon. She has twice been named Artist of the Year in makeup (2016, 2018).
She has worked as a make-up designer and costume designer on many film productions, like “Love and Dance” (2009), “Dancers” (2009 – 2010) and “Agape” (2011) with Andrzej Chyra and Anna Cieślak. She also works with theatre and artists. She designed costumes for her daughter’s Zuzanna performance “Miraculous”, which premiered at the Drama Theatre in Bialystok in 2016, and bibulous crowns for “Bambin’s Body” directed by Agata Puszcz at the Polish Theatre in Bielsko-Biala (premiered in 2018). She designs stage costumes, including bibulous crowns for Edith Golec, Kayah and Italian singer Dolche.
Session concept / makeup and styling – Beata Bojda
Photographed – Ewelina Słowińska
Modelka – Żaklin Janota
Hats – Skoczowska Polkap Hat Factory