It was May or November. Probably somewhere between 1999 and 2003, when an expert voice on both sides of the Cathoderay tube tried to convince a little me that pouring washing powder would never be the same again, because these ultra-innovative colored grains are like four riders of the new millennium, and from now on in my steel washing machine drum will always swim artificial intelligence.
It’s amazing, but that voice was right. In the late 90’, everything from inkjet printers to silicone bra straps had to be super ultra smart. And it was only a matter of time that me and my poster also had to become that.
Why the poster?
I’m not sure. Perhaps this has something to do with the fact that at the end of the second year of my studies at the faculty of graphic arts at the University of Applied Art in Poland, my professor in the studio of poster design and illustration, a well-known poster artist Leszek Żebrowski, could not believe that such a lazy bum like me, was able to make such smart posters.
It was at that time that some passionate chemistry became apparent between me and the poster, and after a few semesters no one wanted to talk to me about the poster, because as my parents’ generation says, overzealousness is worse than fascism.
In the fifth year, thanks to the help of Witek Gawłowicz I hung on the wall 12 women in 70×100 cm format, who were really one and the same woman in the shape of Y. To this day, there are a few nice memories left in my head and only one sentence – It’s amazing that such a delicate woman was able to create such strong posters. And it was just an innocent introduction to what I had yet to learn about women and posters.